awareness campaign / branding / concepting / art direction / video / web design / healthcare
The Maryland Patient Safety Center (MPSC) commissioned a public awareness campaign to highlight the growing issue of workplace violence in healthcare settings. The campaign aimed to foster public empathy, support healthcare professionals, and drive policy changes to improve workplace safety.
My role was to develop, design, and direct a cohesive visual identity for the campaign, considering the sensitive nature of the topic and the need for broad reach across diverse audiences. Client deliverables included a multi-platform campaign across print and digital channels, out-of-home advertising, print and digital placements in healthcare and legislative publications, an asset toolkit for hospitals, 15 and 30 sec video ad spots, and a campaign landing page.
Campaign Website Design: ItTakesPatients.org
