Nike Athena Elite Lacrosse Stick - digital advertising / product photography / branding / photo editing
I worked directly with our in-house photographer and online retailers to design a series of digital advertisements to push and track sales for the Nike Athena Elite Women's Lacrosse Stick. The ads focused on selling the swoosh and flexible movement, the main selling feature of the stick, using detailed product photography to show the contours, flexibility, and quality of the product.
Nike Wallpapers - Branding
Nike Lacrosse requested a series of branded wallpapers and digital activations for their internal team. I crafted dynamic visuals that captured the essence of energy, the spirit of lacrosse, and Nike’s iconic identity, integrating their brand mark and signature color palette.
Nike Vapor Premier Glove - digital advertising / product photography / branding / photo editing
Nike Lacrosse introduced an iridescent Nike Vapor Premier Glove and sought a series of ad placements across digital retail platforms. To showcase the glove's sleek design and highlight its iridescent finish, I employed a mix of close-up, detailed photography that emphasized the product's contours and textures, paired with clean, straightforward retail shots. This approach ensured the product was both aspirational and clearly presented, all while maintaining Nike’s signature minimalist branding and aesthetic.
